Retain and build customer loyalty through experiences and emotions: Alares’ challenge

To ensure that a business grows sustainably, it is vital that it knows how to attract and retain customers—one of the challenges faced by every company, regardless of its business activity. The days of gifts, cutlery sets, frying pans, etc. used by companies as a way of retaining customers are long gone. Services intended for this purpose must offer a certain added value that goes beyond a one-off gift. Alares is therefore taking a step forward in this area by offering loyalty services that meet a wider range of needs than any tangible gift could cover. It focuses on the individual, their needs and emotions, and on discovering through personal and family experiences the great value of the customer as a Person. A study conducted by Alares found that companies offering their customers person-centred assistance services give their products significant added and differentiating value. These loyalty services help to improve the company’s positive image and strengthen its brand, as they demonstrate concern for customers, their needs and those of their families. In addition to building customer loyalty by strengthening relationships with them, these services encourage word-of-mouth recommendations and help attract new customers thanks to this positive perception and high value. Currently, 4.5 million people benefit from the services offered by Alares 24 hours a day, 365 days a year in Spain and Portugal. The services most in demand and most highly valued by customers are those that resolve the various personal and family situations arising from the hectic lives that most people lead today.

Ask yourself some of these questions:

Can’t you pick up your children from school and need someone to go instead? Do you work all day and have your home unattended? Does your father need to go to the hospital and are you unable to accompany him? Are you going on holiday and don’t know which offers are the best? Do you need the best photographer for your wedding and don’t know how to find one? Do you have legal questions about a family inheritance? Do you have an important event to attend, but your mother is ill and you cannot leave her alone? Are you unsure which diet to follow and whether it will affect your health? You are sure to want every question to have an answer backed by someone who cares about customers, their families, their needs and what they want. Alares can do this. It puts the best professionals at the service of its customers and their families, solving their everyday problems and caring about their happiness. If your company is able to resolve these issues for your customers professionally and effectively, they will see that their personal and family needs are being met. As a result, your brand will automatically gain a positive perception, because it is the one taking care of the customer and their loved ones. We are all different, and your customers are too. That is why we adapt to your company by offering packages that combine the services your organisation chooses. These include a Personal Assistant available 24 hours a day, home assistance and personal care services, childcare and home improvement, administrative support, specialised treatments, telecare, handyman services, a private network of partner medical and beauty centres and dentists, telepharmacy, an international second medical opinion, etc. Although each service meets different needs and all are equally necessary in anyone’s day-to-day life, the Personal Assistant service and home assistance and personal care services rank as the most highly valued by the 4.5 million beneficiaries of these services.