Alares at the 11th Marketing and Communication Conference in the Insurance Sector

During times of crisis, it is very common for the prevailing strategy to be to lower prices in order to increase sales. This market reaction often has consequences when the expansionary phase returns. In this context, the main casualties are usually the reputation of the affected sector or market, as well as the strength and reputation of the brands. But it is precisely that strength that enables market leaders to maintain their strategy even in times of crisis. How to build a strong brand, with attributes that withstand crises and go beyond price wars and other recurring strategies. This was one of the central topics at the 11th Insurance Marketing and Communications Meeting, held in Madrid on September 22, where Alares took part with a presentation focused on analyzing the importance of CSR as a differentiating advantage that gives the company additional value. Video of Anna Maria Hurtado’s presentation Interview with Anna Maria Hurtado, Alares Marketing and Communications Director