Click the image to enlargeACTIVA MUTUA 2008, FORD SPAIN and WRIGLEY are the companies that have received the Alares “ESR” Certificates and Seal, presented by the Alares Foundation and the Foundation for Diversity, which recognize the efforts made by companies and organizations of any size to make necessary, real, tangible and specific support services available to all their employees and family members, or to all their customers, without distinction.
These services help improve people’s quality of life wherever they live and regardless of their social or economic status, and are incorporated into the company culture and strategy of the organization itself.
Yesterday morning, at the Barcelona Activa headquarters, 3 organizations received the Alares “ESR” Certificate and Seal, promoted by the Alares Foundation and the Foundation for Diversity. This certificate recognizes the good practices of large companies, SMEs and institutions in providing real solutions to society’s new support needs, through specific services that promote Work-Family Reconciliation, equal opportunities and non-discrimination on any grounds.
ACTIVA MUTUA 2008 and WRIGLEY have been recognized with the Alares “ESR” Certification and Seal for Companies Socially Responsible toward their Workforce, for making support services available to all their employees and family members to meet their everyday needs.
In turn, FORD SPAIN has received the Certificate and Seal of a Company Socially Responsible toward Society for making these support services available to all its customers, wherever they live within the country.
These Alares “ESR” Certificates and Seal were presented by Mr. Xavier López, Director General of Social and Cooperative Economy and Self-Employment of the Government of Catalonia, Ms. María Eugenia Girón Dávila, President of the Foundation for Diversity, Mr. Javier Benavente Barrón, President of the Alares Foundation, Ms. Mar Aguilera, Director of the Alares Foundation, Ms. Raquel Santamaría, Director of the Foundation for Diversity, Ms. Maravillas Rojo, Trustee of the Foundation for Diversity, and Ms. Rosa Maria Dumenjó, also a Trustee of the Foundation for Diversity.
The event, opened by Mr. Josep Mª Marquès i Ferrer, Executive Director of Promotion at Barcelona Activa. Department of Economy, Business and Employment, Barcelona City Council, formed part of the conference “HAPPINESS AS A BUSINESS LEADERSHIP ACCELERATOR in SMEs, Large Companies and Institutions”, where Mr. Carlos Piera, CEO of Delivering Happiness, highlighted various successful business cases, including ZAPPOS, GOOGLE, VIRGIN and PATAGONIA. In Carlos’s words, “people have now realized how important it is to invest in happiness within the company culture.”
Meanwhile, Ms. Anna Maria Hurtado, Alares’ Director of Marketing and Communications, emphasized that it is vital to take care of both the “Customer Experience” and the “Employer Experience”—key elements in making employees and customers happy, something that can only be achieved through services that address their real needs. She also stressed that CSR must be the overall strategic objective of all organizations seeking to lead the market.
Next, Mr. José Manuel Machado, President of Ford Spain, and Ms. Itzíar Usandizaga, Director in Barcelona at PeopleMatters, presented various examples of good practices. In the words of Mr. José Manuel Machado, Ford Spain is strongly committed to caring for its customers by offering programs that include support services and reach all of them without distinction, such as Ford Protect Life and Ford Protect Adapta.
For her part, Ms. Itzíar Usandizaga highlighted the importance of HR policies focused on caring for employees and their families, and how these benefit not only the workforce but also the company’s own results.
Finally, the event was closed by Mr. Xavier López, Director General of Social and Cooperative Economy and Self-Employment of the Government of Catalonia, and Mr. Javier Benavente Barrón, President of the Alares Foundation.
Content of the Alares “ESR” Certificate and Seal
The “ESR” Certificate and Seal of a “Company Socially Responsible toward its WORKFORCE” is awarded for the company’s efforts to develop Human Resources policies and provide support services for all employees and family members that promote the Reconciliation of Personal, Family and Working Life, Equal Opportunities, proper Workforce Diversity Management and Non-Discrimination in Employment on any grounds.
The “ESR” Certificate and Seal of a “Company Socially Responsible toward SOCIETY” is awarded for the company’s efforts to provide Personal and Family Assistance Services to its customers, thereby improving their quality of life and that of their families, regardless of where they live or their financial means, contributing to a better, fairer and more equal society.
