Connecting the company with the customer. Through social media, we have become familiar with words we could not have imagined using years ago. The need to connect the company with the customer in real time has become part of every organization’s daily life. We would not have imagined it five years ago, and today it is practically essential.
This is directly linked to the need to know not only what the customer wants, but also whether they “like” or “don’t like” what we are giving them.
How much would a company pay to know what a customer likes or dislikes? It would be the perfect formula for business success. “Dislikes” would give us an idea of how to find a quick solution. However, why wait for a “dislike” when we have the keys to knowing what people do like?
Broadly speaking, there are a number of things that every customer, regardless of their personality, will like: being listened to, having their time valued, being told the truth, having their needs anticipated, having someone know what they need and provide it, being treated as someone important, and having it taken into account that they remain a customer after they have bought our product or service—in short, not being forgotten…
But what do customers like most? Being cared for. Anyone who says otherwise is lying. In any relationship—business, romantic, commercial…—we all like to feel cared for. It is innate to human beings.It seems obvious, but it must not be so obvious when there are still many companies that have not stopped to think that something as “obvious as that” is the key to their business success.
Well, now we know what every customer likes. If we say “free,” “immediate,” “familiar,”… these are also words that instantly activate a connection in the brain and awaken emotions, making us more receptive when considering the purchase of a particular good, product, or service.
It is necessary to try to connect the company with the customer and always look for the possibility of introducing a “like” to every product—a simple way to know whether it is successful or not.
But why not also include a “dislike”? In many cases, this could help us quickly identify when a product disappoints customers and find a way to resolve the issue. In this war of prices, brands, and products, only those that achieve the greatest number of “likes” will remain.
So, if we have the key, why not start using it?
Much progress has been made, but there is still a long way to go. The new challenge for companies is to eliminate potential dislikes before they can occur.
We give you the solution:
Take care of your customers: Remember, whoever has a customer has a treasure: Take care of them, understand their needs, meet them, and look after what matters most—their happiness and that of their loved ones.
Innovate: Offer something others do not. If you manage to meet people’s needs with your product or service in an innovative way and, in addition, they find everything they need with you, they will not want to look anywhere else.
Be Responsible: The concept of Corporate Social Responsibility is key to any organization. A few years ago, it was something everyone had heard of but very few applied. Now the situation has changed. More and more organizations realize that investing in Corporate Social Responsibility is more profitable than not doing so.
Always be available: If you are able to respond to a customer immediately, they will not look for another company.
Make the customer come back: After-sales service is almost more important than the sale of the product itself. Customers are constantly bombarded by the competition. The sales cycle ends when your customer, after making a purchase, returns to buy again.
Alares has been working for more than 15 years to provide immediate responses to the real needs of its customers and their families, looking after their well-being and happiness 365 days a year, 24 hours a day. All purchases can be made through the Special Employment Center, and being able to use the purchase as an Alternative Measure strengthens its Corporate Social Responsibility by increasing its compliance rate with the Disability Act and creating jobs for people with disabilities, since Alares creates those jobs within its own workforce and subsequently places trained employees in companies generally.
More than 4.5 million customers use our services. More than 4.5 million “likes” telling us that we are doing things right.
4.5 million thank-yous.
Thank you
Connect businesses with customers. “I like it” or “I don’t like it”
Connecting the company with the customer. Through social media, we have become familiar with words we could not have imagined using years ago. The need to connect the company with the customer in real time has become part of every organization’s daily life. We would not have imagined it five years ago, and today it is practically essential.
This is directly linked to the need to know not only what the customer wants, but also whether they “like” or “don’t like” what we are giving them.
How much would a company pay to know what a customer likes or dislikes? It would be the perfect formula for business success. “Dislikes” would give us an idea of how to find a quick solution. However, why wait for a “dislike” when we have the keys to knowing what people do like?
Broadly speaking, there are a number of things that every customer, regardless of their personality, will like: being listened to, having their time valued, being told the truth, having their needs anticipated, having someone know what they need and provide it, being treated as someone important, and having it taken into account that they remain a customer after they have bought our product or service—in short, not being forgotten…
But what do customers like most? Being cared for. Anyone who says otherwise is lying. In any relationship—business, romantic, commercial…—we all like to feel cared for. It is innate to human beings.It seems obvious, but it must not be so obvious when there are still many companies that have not stopped to think that something as “obvious as that” is the key to their business success.
Well, now we know what every customer likes. If we say “free,” “immediate,” “familiar,”… these are also words that instantly activate a connection in the brain and awaken emotions, making us more receptive when considering the purchase of a particular good, product, or service.
It is necessary to try to connect the company with the customer and always look for the possibility of introducing a “like” to every product—a simple way to know whether it is successful or not.
But why not also include a “dislike”? In many cases, this could help us quickly identify when a product disappoints customers and find a way to resolve the issue. In this war of prices, brands, and products, only those that achieve the greatest number of “likes” will remain.
So, if we have the key, why not start using it?
Much progress has been made, but there is still a long way to go. The new challenge for companies is to eliminate potential dislikes before they can occur.
We give you the solution:
Take care of your customers: Remember, whoever has a customer has a treasure: Take care of them, understand their needs, meet them, and look after what matters most—their happiness and that of their loved ones.
Innovate: Offer something others do not. If you manage to meet people’s needs with your product or service in an innovative way and, in addition, they find everything they need with you, they will not want to look anywhere else.
Be Responsible: The concept of Corporate Social Responsibility is key to any organization. A few years ago, it was something everyone had heard of but very few applied. Now the situation has changed. More and more organizations realize that investing in Corporate Social Responsibility is more profitable than not doing so.
Always be available: If you are able to respond to a customer immediately, they will not look for another company.
Make the customer come back: After-sales service is almost more important than the sale of the product itself. Customers are constantly bombarded by the competition. The sales cycle ends when your customer, after making a purchase, returns to buy again.
Alares has been working for more than 15 years to provide immediate responses to the real needs of its customers and their families, looking after their well-being and happiness 365 days a year, 24 hours a day. All purchases can be made through the Special Employment Center, and being able to use the purchase as an Alternative Measure strengthens its Corporate Social Responsibility by increasing its compliance rate with the Disability Act and creating jobs for people with disabilities, since Alares creates those jobs within its own workforce and subsequently places trained employees in companies generally.
More than 4.5 million customers use our services. More than 4.5 million “likes” telling us that we are doing things right.
4.5 million thank-yous.
Thank you
