The 1st Alares International Congress—organized by Alares, a company specializing in care services and work-life balance—will bring together more than 2,000 executives, businesspeople, professionals, and experts at the IFEMA Exhibition Centre in Madrid from February 20 to 21 to discuss quality of life and work-life balance, among other topics.
Registration for the event is free and can be completed through the website 'www.congresointernacionalalares.com'. Among the speakers will be marketing expert and 'guru' Jack Trout, who will deliver the presentation 'The New Positioning' alongside expert Raúl Peralba, his partner in Spain.
Trout, a specialist in effectiveness and competitiveness, will travel to Madrid to share his knowledge at this 1st Alares International Congress, according to the organizers. The aim of the congress is to share global experiences and career paths related to quality of life and business competitiveness.
Trout's theories revolutionized the worlds of marketing and communications in the early 1970s. Together with Al Ries, he created a concept of strategic positioning that has yet to be surpassed—it refers to the competitive advantage a company or institution gains when it succeeds in claiming a value in consumers' minds—Alares notes. He is the author of books such as 'Marketing Warfare' and 'The Power of Simplicity' and advises international companies.
In the words of Javier Benavente, president of the Alares Foundation, this Congress "will be an opportunity to capture brilliant ideas that improve the way business is conducted in Spain." In his presentation, Trout will discuss the new concept of positioning and its application in placing the business benefits of work-life balance in the minds of individuals, companies, and organizations.
The event will also feature other experts, such as Mark Hollingworth, author of the book 'Growing People, Growing Companies'—'Growing People, Better and Better Companies'—and Bruno Arbouet, director of the French National Agency for Personal Services.
In addition to registering on the congress website 'http://www.congresointernacionalalares.com' for a voluntary fee, visitors can also find the event's detailed program, schedules for the activities, conferences, and presentations, information about the experts and attendees, useful details, and the registration form for the subsequent gala dinner.
