Disappointment, difficulties, and obstacles are what Brenda Toro has encountered while starting her business. She has always had an entrepreneurial spirit, but sometimes enthusiasm alone is not enough. Through Emprende+Mujer, Brenda Toro learned about the EmprendEX program. She immediately saw the ray of light she needed: “A program offering complete support, especially the solidarity aspect.” Brenda had a clear business idea, but she needed that boost and assistance—not only financially, but also with technical and educational support, as well as specialized guidance during the first years of her business to ensure its viability.
Although Brenda is well educated, as is her husband, neither of them has ever had a stable situation. They have only had occasional jobs, most of them in the underground economy.
The business Brenda, an EmprendEX beneficiary, is starting avoids the fixed costs involved in maintaining a premises, for example. In addition, working from home allows her to spend more time with her young daughter, making work-life balance easier as well.
It is an online second-hand clothing store for children aged between 0 and 5, where customers can purchase clothing, shoes, and accessories, all of which undergoes thorough quality control.
In Brenda’s words, “Children grow very quickly; the clothes are barely worn, and it is a shame because they are almost like new.” It is an idea that benefits society, contributes to protecting the environment, and makes it possible not only to buy clothes more cheaply than in a new clothing store, but also to sell items that are no longer used. “In addition, it is a business in which the whole family will actively participate; our three-year-old daughter will model for the photographs.”
Both buying and selling require a simple procedure. You only need to register on the website, which will be operational at the end of next month. Anyone who wishes to do so can also donate clothing.
For Brenda, “EmprendEX is a great initiative and exactly what society needs.” “At Fundación Alares, they gave me a realistic assessment of the viability of my project and, most importantly, a seal of trust.” “I have no words to describe how I felt when they told me I was a beneficiary of the program. Some things cannot be explained, and this is one of them.”
EmprendEX: A way out
Disappointment, difficulties, and obstacles are what Brenda Toro has encountered while starting her business. She has always had an entrepreneurial spirit, but sometimes enthusiasm alone is not enough. Through Emprende+Mujer, Brenda Toro learned about the EmprendEX program. She immediately saw the ray of light she needed: “A program offering complete support, especially the solidarity aspect.” Brenda had a clear business idea, but she needed that boost and assistance—not only financially, but also with technical and educational support, as well as specialized guidance during the first years of her business to ensure its viability.
Although Brenda is well educated, as is her husband, neither of them has ever had a stable situation. They have only had occasional jobs, most of them in the underground economy.
The business Brenda, an EmprendEX beneficiary, is starting avoids the fixed costs involved in maintaining a premises, for example. In addition, working from home allows her to spend more time with her young daughter, making work-life balance easier as well.
It is an online second-hand clothing store for children aged between 0 and 5, where customers can purchase clothing, shoes, and accessories, all of which undergoes thorough quality control.
In Brenda’s words, “Children grow very quickly; the clothes are barely worn, and it is a shame because they are almost like new.” It is an idea that benefits society, contributes to protecting the environment, and makes it possible not only to buy clothes more cheaply than in a new clothing store, but also to sell items that are no longer used. “In addition, it is a business in which the whole family will actively participate; our three-year-old daughter will model for the photographs.”
Both buying and selling require a simple procedure. You only need to register on the website, which will be operational at the end of next month. Anyone who wishes to do so can also donate clothing.
For Brenda, “EmprendEX is a great initiative and exactly what society needs.” “At Fundación Alares, they gave me a realistic assessment of the viability of my project and, most importantly, a seal of trust.” “I have no words to describe how I felt when they told me I was a beneficiary of the program. Some things cannot be explained, and this is one of them.”
