The advantages of networking are indisputable, but the opportunities offered specifically by social networks for those looking for a job or determined to start their own business are endless. In this regard, Juan Carrión, managing partner of Innopersonas, explains that “social networks are a showcase for people making contact in search of opportunities, and having a presence on them requires an investment of time.”
Within the realm of social networks, the profiles of the people who use them vary widely. There are people who only intend to pass the time, the “funemployed,” but there are also those who are beginning to manage their future through them: the networked entrepreneur. The fact that today’s labor market is changing is undeniable, and as Esteban Magro, managing partner of McCormick y Asociados, states, “we have moved from a society of jobs to one of work. Either you manage your professional life yourself, or no one else will.”
However, it is more difficult for those working in traditional sectors to establish a presence on social networks, where executives and managers are not accustomed to their teams engaging in this type of activity.
Employees in sectors such as communications, marketing, or ICT can build a personal brand in the eyes of employers; however, they may fall into excessive self-marketing. According to Esteban Magro, personal-branding initiatives have limits and risks because “you need to know in which markets and sectors it is currently prudent to build a brand for yourself, since in certain cases it can amount to professional suicide.”
Social media, an opportunity to start a business
The advantages of networking are indisputable, but the opportunities offered specifically by social networks for those looking for a job or determined to start their own business are endless. In this regard, Juan Carrión, managing partner of Innopersonas, explains that “social networks are a showcase for people making contact in search of opportunities, and having a presence on them requires an investment of time.”
Within the realm of social networks, the profiles of the people who use them vary widely. There are people who only intend to pass the time, the “funemployed,” but there are also those who are beginning to manage their future through them: the networked entrepreneur. The fact that today’s labor market is changing is undeniable, and as Esteban Magro, managing partner of McCormick y Asociados, states, “we have moved from a society of jobs to one of work. Either you manage your professional life yourself, or no one else will.”
However, it is more difficult for those working in traditional sectors to establish a presence on social networks, where executives and managers are not accustomed to their teams engaging in this type of activity.
Employees in sectors such as communications, marketing, or ICT can build a personal brand in the eyes of employers; however, they may fall into excessive self-marketing. According to Esteban Magro, personal-branding initiatives have limits and risks because “you need to know in which markets and sectors it is currently prudent to build a brand for yourself, since in certain cases it can amount to professional suicide.”
